Trust is a tricky thing. One day you say you trust someone, a brand or a service and then in a blink of an eye, your view changes. A headline, a quote or a picture shoots an arrow through the heart of that belief. It happens all the time with our pop culture icons, our sports heroes and our elected leaders. And we are on the cusp of it happening with our agricultural sector. Before it is too late, we need to restore trust in our farmers.
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