Food is personal. What we eat — and at times, perceive to be healthy — often stems from our personal experiences or beliefs, not facts. In today’s environment, consumer insights reflect such reality. The recent Curious Plot Consumer Curious Report highlights that food...
Have you ever considered what you choose to eat — or not eat — shapes not only your personal health, but also the food systems and agriculture around you? Historically, the complexity of our food system — agriculture, food processing, technology, nutrition and...
How confident are you about the safety of our U.S. food supply? If your answer is “less than before,” you’re not alone. According to the 2025 International Food Information Council (IFIC) Food and Health Survey,1 consumer confidence has dipped to an all-time low —...
A tick bite that makes you allergic to red meat might sound like a fallacy, but it’s a growing fact across the southern and midwestern parts of the United States (with a bull's eye on Kentucky). In fact, it's a reality experienced by some of our friends’ families,...
In today’s environment, the term “healthy” is used in a variety of ways. We talk about how unhealthy we are as a society or that certain foods are healthy. We even use the term to describe a person’s appearance — “she looks healthy” — or for portion size — “that’s a...
We live in an interesting time. Advances in technology allow us to communicate instantly across the globe. The plethora of nutritional supplements and wellness venues strive to improve our longevity. Yet, decades-old technology and scientific discoveries that have...
“Words matter” is a frequent phase we hear. While the original intent may not be associated with what we eat, it certainly resonates in today’s environment. Words like “fresh,” “natural” or “local” seem to conjure up warm feelings and images of healthy foods, while...
Bird flu, lead in cinnamon, cantaloupes or cucumbers with salmonella, and numerous food recalls have highlighted the news feeds over the past year. So perhaps, the recent 2024 International Food Information Council (IFIC) Food and Health Consumer Survey results...
Food, friends, fellowship and faith are the elements that bring us together this time of the year and always. Likewise, at the same time, one or more of these can divide us. Food and water are the essence of our existence. While 2024 food and ag trends may not be top...
I learned a basic rule while growing up: Don’t get excited about the contents of a package until you opened it! In other words, what was in the box didn’t always match the outside label. My mother was resourceful, so using a box for the second or third time seemed...