Food is personal. What we eat — and at times, perceive to be healthy — often stems from our personal experiences or beliefs, not facts. In today’s environment, consumer insights reflect such reality. The recent Curious Plot Consumer Curious Report highlights that food...
Have you ever considered what you choose to eat — or not eat — shapes not only your personal health, but also the food systems and agriculture around you? Historically, the complexity of our food system — agriculture, food processing, technology, nutrition and...
I still have vivid memories of Santa’s “arrival” when I was a small child growing up on a dairy farm. For me, Santa didn’t arrive on Christmas morning. After all, my father started milking at 5 a.m. every day, regardless of holidays or weekends. So, his one request of...
Today, as words race across the venues of social media with responses that are either filled with anger or enthusiasm on any subject from food and agriculture, to sports and the world in general, it reminds me of my introduction to fierce conversations over 25 years...
How confident are you about the safety of our U.S. food supply? If your answer is “less than before,” you’re not alone. According to the 2025 International Food Information Council (IFIC) Food and Health Survey,1 consumer confidence has dipped to an all-time low —...
A tick bite that makes you allergic to red meat might sound like a fallacy, but it’s a growing fact across the southern and midwestern parts of the United States (with a bull’s eye on Kentucky). In fact, it’s a reality experienced by some of our friends’...
